Explaining the differing varieties of press
By Melissa A Vitale
Unless you're a publicist, journalist or CMO, you're likely not familiar with the different types of press coverage the litter the everyday vernacular of a media professional.
There are three basic types of media coverage:
All three of the above can also be classified under one of the following:
Dedicated publicists utilize a strategic & nuanced approach resulting in a variety of the above types of coverage over the course of a campaign.
For brands looking to have regular headlines, be sure to check out MAVPR's suite of services:
Melissa A Vitale Public Relations
A public relations agency specializing in brands and startups in artificial intelligence, sexual wellness and legal cannabis.