Introducing Bimonthly Public Relations Webinars
By Melissa A Vitale
As I went from a communications student at Rutgers University to a young account coordinator at a renowned beauty and fashion agency and then to starting my own public relations firm, I learned that seasoned publicists are harder to come by than most other marketing or advertising professionals.
Since changing my LinkedIn profile from Student to Publicist, my direct messages, email inboxes, and personal gatherings have overflowed with questions about public relations. I often get asked for advice when someone creates a brand idea and wants to test it's viability. Before the LLC is formed, individuals automatically seek my opinion, wondering whether it’s ready for media coverage. For reference, unless you’re Elon Musk, no members of the press want to write about just an idea; they need an established product or company to pique their interest.
But business owners who have been in business for a few years are still wondering when public relations is right for them. Often, the best way to know is to ask your questions to a publicist who can answer them!
I adore giving advice when I can, especially to someone who can’t afford, or often times have more important business expenses than multiple consultation fees to find the right fit for public relations and wants to pick my brain about the process.
I believe in networking, helping out those who are scaling their own professional mountains. Those who helped me many times during my career climb, now have a NYC-based publicist in their corner. I enjoy repaying that debt of gratitude.
Every January, I notice that individuals and brands typically seek public relations advice to align with their goals of growth and exposure in the new year.
In the first month of 2019 alone, I had close to a dozen requests for free advice and picking my brain. And I would love to take every, single, call. Unfortunately, it's not only not feasible, the constant repetition and answering similar questions multiple times can get confusing to the point that the value of my advice is degraded.
Rather than fielding every request individually, Melissa A Vitale Public Relations is pleased to announce our bimonthly FREE Public Relations Webinar. Starting on January 31 and continuing every other month, I will be hosting a FREE webinar that takes you through the basics of media coverage and public relations. The webinars will cover personal branding, marketing, and boosting press appeal to garner organic media coverage. Each session will also include an extensive Question & Answer period so that all visitors can learn from one another.
This is NOT a stage in building a funnel for potential clients. This is PURELY informational.
I hope to share as much knowledge with those curious minds and have everyone learn from each other’s questions. While there will be a presentation to lead the webinar, it will only take a fraction of the time allotted.
The bulk of this webinar is to answer YOUR questions.
To sign up for the upcoming webinar, register via:
You may need to know the meeting ID number and password.
Meeting ID: 622 608 425
To learn more about what we do, please visit: https://www.melissaavitale.com/about.html
New PR service tailored for enterprising professionals
Melissa A Vitale Public Relations, a boutique firm for disruptive startups and small businesses, is pleased to announce its latest service: the Executive PR Package. Designed for entrepreneurs and enterprising professionals who want to boost their media exposure through commentary and feature articles, the Executive PR Package brings all the prestige and recognition of working with a public relations agency, but without the expensive agency price tag.
“Since starting the agency, I’ve been approached by executives and professionals who were ready to present their individual brand to the media,” says MAVPR founder Melissa A. Vitale, “but they weren’t looking for the full-service costs and time commitment of working with an agency.”
The new service boasts staples of MAVPR’s signature media campaigns, including industry thought leadership, executive visibility opportunities, storytelling and top-tier media relations services customized for individuals looking to accelerate their media presence and expert voice.
Ideal candidates for the Executive PR package include:
After a detailed proposal process that aligns goals, messaging, and audience, MAVPR works in quarterly engagements to establish and expand brand voice in lifestyle, business, and cultural thought pieces, executive profiles, and industry roundups.
Executive PR packages begin at $2K per month; prices vary based on industry, goals, and overall press appeal.
Started in early 2017 as a solution to inefficient media relations, Melissa A Vitale PR has grown from a single sniper publicist to a team of empowered boss-babes known for their on-message, viral, and feature placements. Spearheading the team, Melissa A. Vitale offers a brand of no-nonsense PR that focuses on the art of relationship building, storytelling, and strategic media planning. Melissa's strategy has resulted in consecutive cover stories and cross-industry recognition, along with feature print, online, and broadcast coverage and placements, in some of the most recognizable media outlets.
To learn more about rates and to book an intro call or consultation, please visit: https://www.melissaavitale.com/services.html
Melissa A Vitale Public Relations
A public relations agency specializing in brands and startups in artificial intelligence, sexual wellness and legal cannabis.