Melissa A Vitale PR is a New York-based public relations agency working with mid-to-late stage startups and executives across sexual wellness, legal cannabis and artificial intelligence.
Spearheaded by Melissa A Vitale, MAVPR has represented brands across vice, entertainment, fashion, beauty, finance, technology, hospitality and luxury industries.
Vitale cut her teeth working under Jim Dowd, a PR veteran of over 40 years. Her style of PR mimics Dowd's, diverting from traditional mass-list distribution and instead focusing on the art of storytelling while cultivating strong relationships with lifestyle, culture and business media.
Lauded for her entrepreneurial mind and her beat into the transforming media industry, Melissa has secured coverage for her clients in Newsweek, VICE, Forbes, Business Insider, New York Times, New York Magazine, Fast Company, Women's Health, Refinery29, SELF, Shape, Allure, Men's Health, TechCrunch, YAHOO!, Mashable, Vogue, INC, Venture Beat, International Business Times and Quartz, among many others.
An unapologetic potty-mouth, Vitale has a reputation as a cut-to-the-chase, reliable source-of-sources within the vice industries. Melissa considers everything a networking opportunity. She’ll travel around the globe for tacos but will starve before eating pizza outside of Italy or the tri-state area.
Raised on Jugtown Mountain in the foothills of Northern New Jersey, an area whose name comes from the rum-runners of the 1920s, Melissa is a proud educator, advocate and entrepreneur hoping to abolish federal cannabis prohibition. MAVPR is New York’s first VICE PR agency and New Jersey’s first legal cannabis PR agency.