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How PR Unlocks New Audiences for Your Brand

1/9/2025

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One of the most powerful aspects of a product or service is its versatility. However, without strategic marketing, public relations, or advertising, customers and potential buyers might not realize how your offering can truly transform their lives. It's not just about having a great product; it's about effectively communicating its value and potential.
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Consumers today are increasingly ad-averse. Traditional advertising often feels intrusive and is easily dismissed. Instead, they crave informative, engaging, and useful content. While influencer marketing has emerged as a popular way for brands to showcase the multifaceted benefits of their products, it isn’t always a feasible option. Many brands, especially those in industries like sex and cannabis, face additional hurdles due to social media censorship and advertising restrictions, making it even more challenging to reach new audiences.

Why Public Relations is Critical
Public relations (PR) plays a crucial role in overcoming these barriers. It offers an avenue for your product or service to be highlighted in reputable media outlets, adding a layer of credibility that traditional advertising often lacks. While any brand can pay for a prime spot on Google’s "best XYZ product" lists, that ranking doesn’t guarantee quality—just deep pockets. On the other hand, a glowing feature in a respected publication like The New York Times or Forbes provides an authenticity that money simply can’t buy.

PR enables detailed write-ups and features that help potential customers visualize how your product integrates into their lives. These articles often delve into the user experience, offering enough information for readers to make an informed decision about whether your product is worth their investment. This is especially valuable for sex and cannabis brands, where hands-on trials aren’t an option. Through PR, potential customers gain a virtual “test drive” of the product via detailed descriptions, testimonials, and user experiences.

Authenticity and Credibility
One key advantage of PR is the balanced perspective it provides. Journalists are trusted because they maintain credibility by being honest. Their reviews often include both pros and cons, allowing readers to weigh the benefits and potential drawbacks. This honesty reassures consumers that the product isn’t just being hyped up for profit but has been thoughtfully evaluated.

For sex and cannabis brands, media coverage can bridge the trust gap that often exists in these industries. Readers can learn from real experiences—how the product feels, works, or solves a specific problem—and determine if it’s theright fit for them. This transparency builds trust and encourages purchase decisions.

Unlocking New Audiences
PR doesn’t just reach your intended audience; it also opens doors to entirely new customer segments. Each journalist or editor who interacts with your product brings their unique perspective and audience. For instance, one journalist might focus on how a product can be used daily, while another highlights its value as an occasional indulgence. These diverse narratives expand your product’s appeal and showcase its adaptability to different lifestyles and budgets.

Moreover, journalists often experiment with creative uses for the products they review. If a writer discovers an innovative way to use your product that resonates with their audience, it can spark interest among consumers you hadn’t initially targeted. This organic discovery process is hard to replicate through traditional advertising.

Driving Traffic and Building Awareness
It’s not enough to simply create blogs or content explaining the many uses of your product. Without a strategy to drive traffic, these insights will remain hidden on unread pages. PR acts as a bridge, ensuring that your content reaches wider audiences through trusted channels. Media features can direct readers to your website, social platforms, or e-commerce pages, creating a seamless pathway from awareness to purchase.

A Cost-Effective Sales Funnel
Unlike advertising, which often comes with steep costs and uncertain ROI, PR provides long-term value. A single well-placed article can continue driving traffic and generating interest long after its publication. It also adds a layer of legitimacy that advertising dollars can’t buy. Readers are more likely to trust a product endorsed by a credible source than one plastered across paid ads.

In an age of ad fatigue and growing skepticism, public relations offers a refreshing and effective way to connect with consumers. It provides the credibility, depth, and reach that many brands struggle to achieve through traditional marketing channels. For industries like sex and cannabis, where advertising is often restricted, PR is not just valuable—it’s essential.

By investing in PR, you’re not just promoting a product; you’re building trust, fostering authenticity, and unlocking the full potential of your audience. Every feature, review, or mention is an opportunity to showcase your product’s versatility, engage new customers, and ultimately, transform lives.
​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history through public relations efforts, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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Mastering the Media Interview: Three Questions to Practice Before “Lights, Camera, Action”

12/30/2024

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A media interview can be a golden opportunity to shape your company’s narrative, share your expertise, and connect with audiences. But with the clock ticking and reporters seeking sound bites, preparation is paramount. To maximize your impact, here are three essential questions to practice before stepping in front of the camera or microphone.

Question 1: What’s Your Title?
This might seem straightforward, but your title is more than just a label—it’s an opportunity to provide context about your role and expertise. Instead of rattling off something that sounds like it belongs on a form, craft a response that highlights what you do and why it matters. For example:
  • Instead of saying, “I’m the VP of Marketing,” say, “I’m the Vice President of Marketing at [Company Name], where I lead a team focused on creating innovative strategies that connect with consumers in meaningful ways.”
This approach gives the audience a clearer understanding of your role and positions you as a knowledgeable professional.

Question 2: Answer the Question you Want to Be Asked
While you can’t dictate a reporter’s questions, you can shape the conversation by preparing answers to the questions you want to be asked. Journalists are often looking for quotes that add depth to their stories. For instance, if asked about market trends, don’t feel obligated to discuss competitors. Instead, pivot to what your company is doing in the broader context and why it’s significant to consumers. Here’s an example:
  • Question: “What trends are you seeing in your industry?”
  • Answer: “At [Company Name], we’re noticing a growing consumer demand for [specific trend]. That’s why we’ve focused on [your initiative], which we believe is reshaping how people interact with [your industry/product].”
This method allows you to highlight your company’s efforts and strategic goals without getting sidetracked.


Question 3: What is your Company's Anticipated Revenue for the year? 

Questions about revenue can be tricky, especially if you’re legally or strategically unable to disclose specific figures. Instead of dodging the question, redirect the focus to potential market capture or broader business goals. For example:
  • Question: “What’s your revenue this year?”
  • Answer: “While we can’t share exact figures, we’re incredibly excited about the potential of this $X-billion industry. We’re focused on capturing [specific percentage or segment] of the market by delivering unparalleled value to our customers.”
This strategy keeps the conversation positive and forward-looking, ensuring you stay in control of the narrative.

Strategic Storytelling is Key
Media interviews are often short, but their impact can be long-lasting. Every question is a chance to reinforce your company’s story and goals. By preparing answers that strategically highlight your expertise, initiatives, and vision, you can leave a lasting impression on audiences and journalists alike.

So, before the lights come on and the questions start flying, take the time to practice these three questions. With the right preparation, you’ll shine in the spotlight and make the most of every media opportunity.

​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history through public relations efforts, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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What to expect from Public Relations during the Holiday Break

12/19/2024

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The holiday season is a magical time for family, festivities, and reflection, but for public relations professionals, it can also be a perplexing period. With newsrooms running on skeleton crews and journalists taking much-needed time off, PR campaigns often find themselves in a peculiar limbo. Here’s what you need to know about navigating a PR campaign during the Christmas break.

Evergreen Stories Take a Back Seat
One of the first things to understand is that many evergreen stories—those that are not time-sensitive and can be published any time—are tabled until January. News outlets prioritize breaking news or stories that are highly relevant to readers during the holiday period. Unless your story has a strong holiday tie-in or a major news hook, it’s likely to be pushed to the side for more urgent coverage.

Breaking News Dominates
Over the Christmas break, only the most significant breaking news stories capture attention. Journalists are focused on covering topics that resonate deeply with their audience, such as weather emergencies, significant political developments, or cultural events tied to the season. As a result, PR pitches that don’t align with these themes may struggle to gain traction.

Journalists Aren’t Keen on Pitches
Most journalists are not looking to be pitched between Christmas and New Year’s. It’s a time when they’re either taking a breather or handling only the most pressing stories. Flooding their inboxes during this period could risk alienating them rather than capturing their interest.

A Golden Opportunity for Relationship Building
While pitching may not yield immediate results, the holiday break offers an excellent opportunity to strengthen your media relationships. Use this quieter time to:
  • Check In: Reach out to journalists with a simple holiday greeting or a brief note of appreciation for their work over the year. This gesture can go a long way in fostering goodwill.
  • Plan Ahead: Engage in light, casual discussions about the types of stories they’re interested in covering in the new year. This is a great way to get a head start and plant the seed for future pitches.
  • Stand Out: By initiating thoughtful, non-intrusive conversations during a slower period, you’ll be front-of-mind when journalists return to their desks and face a deluge of pitches in January.

Prep for January Success
The Christmas break is also a perfect time to refine your upcoming PR strategies. Use the downtime to:
  • Draft and polish pitches for January.
  • Research and compile media lists.
  • Brainstorm creative story angles that align with your audience’s needs and interests in the new year.

​While the Christmas break might not be the ideal time to launch a major PR campaign, it’s far from a dead zone for public relations. By focusing on relationship building and planning for the year ahead, you can turn this quiet period into a strategic advantage. After all, the groundwork you lay during the holidays can set the stage for a successful PR push once the new year begins.
​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history through public relations efforts, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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Planning a Launch for 2025? Here's what you need to know.

12/17/2024

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Despite the economic downturn, the sexual wellness industry continues to thrive, with innovation driving demand across the globe. However, successfully launching a sexual wellness product in 2025 will require navigating an increasingly challenging landscape if you're hoping to harness media coverage to catapult the launch's success. Here’s what brands need to know to cut through the noise and ensure a successful debut in the coming year.

The Evolving Media Landscape
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Major publications are scaling back their coverage of sexual wellness topics. Ongoing mass media layoffs and shrinking editorial teams mean fewer opportunities for organic press coverage. Meanwhile, brands that do land features for their launches have invested months—if not years—in building relationships with journalists and publicists. In this environment, sexual wellness brands need to plan ahead and adapt their strategies to maximize visibility.

Building Relationships with Media
For sexual wellness brands, public relations is no longer optional; it’s essential. Brands need to start fostering relationships with journalists and media outlets early, even before their product is fully developed. This means engaging with industry-relevant publications, participating in key conversations on social media, and attending events where journalists are present.

Long-term engagement pays off. When it’s time to pitch your product, established connections can make the difference between being featured in a top-tier outlet or overlooked entirely. Consider hiring experienced PR professionals who specialize in sexual wellness or partnering with agencies that understand the nuances of this space.

What Media Needs Before Your Launch
Journalists are under constant pressure to deliver high-quality content quickly, so it’s crucial to provide everything they need well in advance of your launch. Here’s a checklist of essential materials:
  1. Product Images High-resolution, professional product shots are non-negotiable. Include a mix of angles to showcase the product’s features.
  2. Lifestyle Images Go beyond the product itself. Show how it fits into daily life or enhances well-being. These images create an emotional connection with potential buyers and help media visualize your brand in action.
  3. Product Links Provide direct links to the product page on your website or e-commerce platform. Make sure these links are functional and easy to navigate.
  4. Pricing Information Include the product’s retail price and any promotional offers tied to the launch. Media outlets often highlight this information in their coverage, so transparency is key.
  5. Press Release Draft a clear, concise press release that outlines the product’s features, benefits, and unique selling points. Highlight how it addresses a specific gap in the market or solves a common problem.
  6. Availability Date Specify when and where the product will be available for purchase. If it’s a limited release or exclusive to certain platforms, make that clear.

Timing Is EverythingTo secure media coverage, provide all these materials weeks before the launch date. Journalists need time to review your product, write their stories, and navigate the approval process within their publications. Rushing at the last minute reduces your chances of being featured.

Leveraging Alternative Channels
Given the shrinking opportunities for traditional media coverage, brands should diversify their marketing strategies:
  • Social Media Campaigns: Platforms like Instagram, TikTok, and Twitter remain powerful tools for direct consumer engagement. Create shareable, educational, and visually appealing content tailored to these platforms.
  • Influencer Partnerships: Collaborate with influencers who align with your brand values. Authentic endorsements can drive awareness and trust.
  • Owned Media: Build your blog, email newsletter, or podcast to share product news and establish thought leadership within the sexual wellness space.
  • Paid Media: Invest in targeted ads across social media and search engines to amplify your reach.

Final Thoughts
Launching a sexual wellness product in 2025 requires meticulous planning, strategic PR efforts, and a deep understanding of the shifting media landscape. By building relationships early, providing journalists with all the resources they need, and leveraging alternative channels, brands can overcome industry challenges and make their mark.
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Stay proactive, stay adaptable, and ensure your brand is ready to meet the demands of a competitive market. The key to success isn’t just creating a great product—it’s making sure the right people know about it.

​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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MAVPR's 2024 Holiday Gift Guide

12/12/2024

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The Official Countdown: Naughty, Nice, and Everything In Between

​As the holiday season kicks into full swing, the time has come to check off everyone’s name on your "nice" (and "naught-tay") list. While sexy gifts may not top your shopping list for your in-laws or coworkers, the market for intimate accessories has grown up—offering dazzling options that destigmatize self-pleasure and bring joy to those who enjoy the finer (and funner) things in life.

Gone are the days when these gifts came with a raised eyebrow. Today’s intimacy products are sleek, sophisticated, and designed with inclusivity in mind. Whether you’re shopping for a long-time partner, treating yourself, or surprising a friend who’s in on the joke, the options are as thoughtful as they are fun.

Why Intimacy Accessories Make Great Gifts: Let’s face it - the holidays are hectic. Between crowded stores, endless work deadlines, and last-minute gift wrapping, it’s easy to feel overwhelmed. But that’s where the charm of intimacy accessories comes in. These gifts aren’t just about indulgence—they’re about self-care, connection, and joy.

For Your Partner: Whether it’s an AI-enhanced pleasure product or luxurious massage oils, intimacy gifts offer a unique way to prioritize connection amidst the chaos. Plus, there’s nothing like a little holiday spice to keep the season warm.

For Yourself: Tis the season to indulge! Treating yourself to a new product is the perfect way to unwind and recharge for all the festivities. Think of it as the self-care item you didn’t know you needed.

For Friends (with the Right Sense of Humor): A playful nod to self-care and modern attitudes toward pleasure, these gifts can be both cheeky and thoughtful. Just make sure your recipient has a sense of humor to match!

Destigmatizing Pleasure: A Growing TrendThe intimacy market has matured to a place where self-pleasure products are no longer niche or taboo. Brands are focusing on inclusivity, sophistication, and tech-forward designs that elevate the entire category. These products—many of which wouldn’t look out of place on a luxury gift guide—embrace pleasure as a natural and joyful part of life.

Keep Spirits Bright This Holiday SeasonWhether you’re crossing names off your naughty and nice list or looking for a way to bring a smile to your own face, intimacy accessories are a standout way to add some sparkle to the season. They’re innovative, fun, and an unexpected delight for the modern gift giver.
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So, why not think outside the (gift) box this year? After all, the best gifts are the ones that make spirits bright—and maybe even a little naughty.
For Her
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UPKO "Moist Eyes" G-string Clitoral Jewelry With Bead Stimulator 
Expertly crafted with high-quality zinc alloy and electroplating, the "Moist Eyes" G-string Clitoral Jewelry With Bead Stimulator is both aesthetically pleasing and functional. Its ergonomic design, adorned with gold seashell metal embellishments, seamlessly integrates with the female intimate area to create a three-dimensional contour. The curved shape ensures a snug and comfortable fit, while the adjustable bands provide a customizable feel. The middle of the jewelry features a rolling bead, perfect for intimate massages, and the smooth protrusion on the back conforms to the intimate structure for added stability and stimulation. This piece is designed with both aesthetics and practicality in mind, boasting vibrant colors and a smooth, glossy finish. Experience the beauty and comfort of this unique G-string jewelry, inspired by the birth of Venus.
$49.99 via UpkoUSA.com
SESH Compact Sex Machine 
Introducing SESH, the most affordable sex machine on the market. Powered by ZALO's groundbreaking PowerThrust technology, SESH delivers up to 6 thrusts per second. With a telescopic range of up to 30mm, it adapts to the user's desires, ensuring a deeply satisfying experience. SESH is equipped with two replaceable vibrating massage sticks, with unique PowerThrust technology, strong and non-stuck expansion and contraction frequency, and a maximum expansion and contraction frequency of 6 times/second, and the amplitude can reach 30mm.
$259.00 via ZaloUSA.com
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UPKO Butterfly Effect 7-piece Luxury Bondage Set 
The temptation to push the boundaries of desire in your BDSM relationships will trigger an inner storm. Dress up your body with a thousand lights and increase the visual impact of desire during the intimacy of your BDSM games.
Delicate and pretty, beautiful and fairy-like, this set can be worn entirely or partially over a catsuit or jumpsuit for a spicy evening. The design is very trendy and is perfect for coloring and varying your everyday looks. The collar can be worn with the set or alone, or complemented with a leash for more restrained play.
$799.99 via UpkoUSA.com ​
​For Him
LavaJoy.com Warrior Thrusting Male Masturbator​

Elevate your solo sessions with the Warrior Thrusting Male Masturbator by Honey Play Box. Designed to deliver unmatched pleasure, this sleek, white device is engineered with advanced thrusting technology to simulate lifelike sensations, offering a hands-free experience that adapts to your desires. A powerful mechanism provides rhythmic, realistic thrusts for maximum satisfaction.Crafted from ultra-soft, body-safe materials that mimic the feel of real skin for unparalleled comfort and pleasure.Multiple speed and intensity settings let you customize your experience, whether you’re in the mood for slow build-ups or intense climaxes. Compact and lightweight for easy handling, with a modern, discreet aesthetic in elegant white. Features a USB-rechargeable battery that powers extended play without interruptions. Detachable sleeve ensures hassle-free maintenance and hygiene.

$139.99 via LavaJoy.com
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AdultVibeToys.com Master Series Deluxe Bondage Set: Master Of Kink (10 Pieces) 
Unveil the tantalizing allure of BDSM with the luxurious Master Series Deluxe Bondage Set by XR Brands. This comprehensive kit is masterfully crafted for couples eager to explore the thrilling realms of bondage, domination, and sensory play. Dive into an immersive experience with wrist and ankle cuffs, a collar, leash, flogger, paddle, breathable gag, blindfold, and two adjustable chains. All restraints are forged from soft, vegan-friendly Polyurethane PU leather.  The set boasts both a flogger and a paddle, catering to varied tastes and intensities. The nickel-free chains are effortlessly attached to the cuffs, while the 5 D-rings ensure secure and easy connections. 
$79.99 via AdultVibeToys.com
ZALO BAYEK Vibrating Couples Ring 
ZALO’s first toy for penis owners, BAYEK is designed to elevate couples’ sexual encounters worthy of the gods of ancient Egypt. Ergonomically designed, Bayek comfortably fits between two bodies to enhance penetration from the inside and out. A built-in motor in the extended stem comfortably fits over the shaft to provide deep internal massage. The Bayek cockring features dual rings that stretch around the scrotum and base of the penis to enhance erection. It can also be worn around the fingers to enhance stimulation by hand. Made with some of the smoothest, softest silicone available, and featuring 8 powerful modes of vibration to stimulate the clit as well as the G-Spot, Bayek offers an otherworldly body experience. A detailed golden shield embellishment adorns for a touch of luxury. Partners can control BAYEK anywhere in the world via ZALO’s Bluetooth and Wi-Fi app. 
$99.00 via ZaloUSA.com
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​For Them
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ZALO Bess 2 
This latest addition to the captivating Legend series is a reimagination of ZALO’s Best-seller Bess but even better with new features including a heating function and an anal attachment. The name of Bess comes from Egyptian God Bastet, who is the goddess of the home, domesticity, women's secrets, cats, fertility, and childbirth. She protected the home from evil spirits and disease. Bess fits comfortably in hand and offers the most accurate stimulation, with innovative DirectPower technology, concentrating on the sensitive zones, with motor revolutions up to 10,000 times per minute. Inspired by the myths of the magnificent pyramids, the Legend Series is designed to inspire the belief that anything is possible. 
$119.00 via ZaloUSA.com
LavaJoy.com Naughty Boudoir Promises 
Naughty Boudoir Promises is a collection of 30 easy-to-play cards each with provocative propositions to fire up your intimate life. Each card features an enticing prompt to spice up any date night, play party or couple’s retreat. 
$10.99 via LavaJoy.com
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AdultVibeToys.com UPKO "Shibari" Gold Bondage Rope 
Luxurious Shibari rope for bondage works of art. Silky soft and decadently indulgent. Turn restraint into beauty. The strings are accompanied by an educational video by a renowned shibari artist. Simply scan the QR code on the packing to view the instructional videos.
$24.99 via AdultVibeToys.com & ShareASale
Stocking Stuffers
ZALO Feather Teaser 
Titillate the senses with this Feather Teaser, which combines the softest feather with a sleek handle. Perfect for exploring the erogenous zones and heightening senses. The feather tickler adds a touch of elegance to any intimate setting. Its delicate feathers, expertly processed and disinfected, create a teasing and alluring atmosphere and a luxurious touch. Use it to create a mesmerizing experience of both connection and separation.
$39.00 via ZaloUSA.com
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LavaJoy.com Long Rhinestone Fishnet Gloves 
Add a dazzling touch to your outfit with these glamorous Rhinestone Fishnet Long Gloves from LavaJoy. Featuring an intricate fishnet design adorned with sparkling rhinestones, these black gloves extend to the forearm for a bold and elegant look. Perfect for a night out, special events, or adding a touch of drama to your ensemble, these gloves effortlessly combine style and sophistication.
$8.99 via LavaJoy.com
AdultVibeToys.com Rear Assets Rose Medium Butt Plug 
Light weight, chrome plated Anal toys designed for visual and sensual excitement. Made of lightweight Aluminum and shaped for effortless penetration, these body safe anal toys are available in a variety of colors, shapes and sizes. Suitable with all lubricants.
$11.99 via AdultVibeToys.com
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​​For plant and intimate wellness brands hoping to distinguish themselves in their industry and cement their name in history, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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It's Time to Think about Holiday Gift Guides

8/19/2024

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Most of us are busy day-dreaming about the final days of summer, creating lists about what to pack for their final vacation on Labor Day Weekend, running through their lists of recipes that utilize peaches, tomatoes, green beans, and corn, and wondering how long their summer tan will last. However, publicists are busy reminding their clients that if they want their gift sets included in media coverage this fall and winter, they need to get them their photo assets, price points and product descriptions, like yesterday. Many PR firms host some sort of Jolly in July or Christmas in July event to put gift sets on the radar of journalists and editors before they start planning their holiday season coverage. 

​Long Lead Editorial, like print publications run three months ahead of time, and publish the month before. November's issue comes out in October, and they finish putting the magazine together around July and August. There are of course exceptions to the rule, but usually this time of year, print publications are looking towards the end of the year, even if the summer hasn't fully wrapped. 

Because of search engines optimization and so many folks googling what to buy for their co-worker, mother-in-law, new friend, child's teacher, and everyone else on the nice and naughty list, most of gift guides are online. There could be a little more wiggle room here. Many online gift guides are written between August and December, with some coming up to the final weeks of the holiday season. 

However, for Black Friday and Cyber Monday, many journalists start tracking sales in the summer for the biggest shopping day of the year. I usually get my first request for these sales in Mid-August, and even then, that's late for media planning for holiday gift guides. 

While I'm the first one to complain when Halloween Decor comes out in stores while I'm still wearing sandals, and Christmas settings are on sale before I've made my first apple pie of the Autumn season, I'm also the first person to tell clients and brands that they should've starting thinking about holiday gift sets months ago. 

If you and your team haven't already decided what your Black Friday and Cyber Monday sale will be, make sure you finalize your Black Friday and Cyber Monday sales before you leave for Labor Day Weekend. 
​​For plant and intimate wellness brands hoping to distinguish themselves in their industry and cement their name in history, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html
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