MAVPR unveils PressBoxx – accessible public relations service and quarterly press sampling
Brand Sign Ups are now open for the Fall 2021 PressBoxx Season, arriving by Holiday Gift Guides
NEW YORK, NY: NYC-based vice agency, Melissa A Vitale Public Relations (MAVPR), announces their newest service, PressBoxx, an accessible PR option for the sex, cannabis and psychedelics industries.
PressBoxx [www.pressboxx.co] allows more brands to access public relations through a quarterly press mailer offering a curated selection of sex-positive and legal-cannabis products delivered to more than fifty journalists and editors each season.
Pressboxx meaningfully introduces a complimentary variety of up-and-coming brands and experts to media for potential coverage. Hand-picked by MAVPR, every PressBoxx features up to twelve full-size samples from vape pens, infused topicals, tinctures and edibles, smoking accessories, intimacy essentials and more.
“My goal to work with sex and cannabis startups has always been challenged by the operational hurdles that reduce marketing budgets. With a seasonal multi-brand sampler, more startups can access premium public relations while press are introduced to products and experts their audiences will want to know about.” Conceptualized in 2018, PressBoxx is a passion project of MAVPR founder Melissa A Vitale. “When the pandemic’s further strains on media drove PR retainers higher, I knew we had to cultivate this accessible option.”
Complemented by seasonal pitching from MAVPR, PressBoxx ships quarterly with a goal to arrive before holiday coverage clusters. Each box includes a booklet with further details on each product included, along with a corresponding digital asset collection with product images and founder headshots available to journalists before PressBoxx arrives.
“We’ve become a go-to source for journalists, editors and producers. Offering more brands and experts only furthers our ability to support the media with vice-positive resources,” Vitale continues.
With three variations targeted for journalist focus, PressBoxx is designed to create a powerful product introduction without the cost of boutique PR services.
PressBoxx inclusion costs $3,500 for one product, with the option to add up to two (2) additional products for $1,000 each. Service includes product delivery to 50+ targeted journalists along with three months of seasonal pitching. Brands are responsible for delivering 65 units of each sample to Brooklyn.
Currently filling reservations for the Fall PressBoxx, brands interested in being included can reserve their spot through: www.pressboxx.co/brandreserve.html. Anticipated to arrive before the 2021 digital Gift Guide season.
PressBoxx offers access to public relations by an industry-hailed name at a price that fits into most startup budgets. PressBoxx is a quarterly press mailer with a curated selection of sex-positive and legal-cannabis products delivered to top-tier journalists. Every Pressboxx features complimentary products and corresponding seasonal pitches from brands that press haven't seen in a while or heard from ever. For more information, please visit: www.pressboxx.co
Melissa A Vitale Public Relations
A public relations agency specializing in brands and startups in artificial intelligence, sexual wellness and legal cannabis.