Everything a brand should have before approaching a publicist By Melissa A Vitale As a publicist who has built a reputation for representing equally reputable brands, I've had success in launching brands with little more than a website and some product renderings when the vision and market for the start-up was so significant, journalists couldn't wait to write about it. It's true; many brands can get press before their idea has become an actual physical product. However, since becoming a publicist, I've seen just how many people put the cart before the horse when it comes to PR for an idea or forthcoming product. It seems like whenever someone in my life (friends from high school, relatives, old boyfriends etc) has an idea, I'm one of the first five people to know about it. Why? Because they want to see if it's something that can get press. The answer is typically: yes, as long as they're a product to promote. Along with a physical product, there's also a number of things a publicist needs to be able to represent a brand to their press contacts through the many ways we place our clients in the line-of-sight of press. As a publicist, I have set methods of putting brands in front of press. It's not just through in-person meetings and events, but also through phone calls, emails and even, yes, tweets & social media. In order to do that, a publicist needs a number of items in addition to a physical product. Below is a definitive checklist of everything a brand should have before going to a publicist. Like I said, I can launch brands with less, but the more marketing materials a brand has, the easier it will be to convey brand message to press. Not only do publicists use these marketing assets, but images and product descriptions are essential for publication. Every brand is different and therefore some of these may not apply to you Digital & Physical Assets Essential for Public Relations:
For those brands ready to explore public relations, be sure to check out MAVPR's suite of services:
https://www.melissaavitale.com/services.html
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A Vice Publicist’s Perspective Updated 3/16/2020 By Melissa A Vitale
The Corona-craze has taken over airwaves, broadcast, social media, statured meme-culture and curated a new set of social norms in the wake of the COVID-19 pandemic. As a publicist who has worked in wellness, hospitality, transportation, luxury, fashion and beauty, I would think of all the industries that exist, Vice communications would be the least disrupted by the Coronavirus buzz. Every business is being impacted as the number of infected multiples by the hour; physical retail, hospitality, dining & event spaces are seeing red at the end of each day; Consumer packaged goods brands are struggling to keep their supplies as imports are delayed through customs checks; and for specifically social and intimate categories like sex wellness and legal cannabis, eyes are on the budding industries’ response to the pandemic. While it’ll be weeks or even months before we can fully discern exactly the impact of the coronavirus on all areas of industry, there have been noticeable trends in the past week since the craze broke. Media The media industry is ripe of unexpected effects as a result of the corona virus. With cancelled itinerary and travel, writers and editors have had more time for story ideas outside of industry events. There has been a higher volume of stories coming through media both with a focus on the virus and to curate evergreen stories that audiences want to see between CDC reports. In the past week, response rates to pitches has increased, and with a higher volume of stories written, the need for more sources has skyrocketed. Unsurprisingly, press have been seeking lifestyle stories focused around the virus, such as Tips for Working from Home and How to Stay Active In Your Apartment. I personally have been pitching CBD as a solution to chapped hands from over-washing and staying at home to masturbate and pamper as a solution to corona-based social-anxiety. There has yet to be any slowdown in sample requests and press events for later in the month are still receiving RSVPs. Meetings so far have yet to be cancelled unless someone has been sick though more people are double-confirming wellness before meeting. Sex Wellness Brands & Professionals Like anyone who relies on physical interaction to do their jobs, Independent sex coaches and experts, sex workers and other industry professionals are worried about long term stability if the pandemic rages on for months. Already consumer pleasure product brands are facing delays in product imports from overseas. While some hold-ups are quickly remedied resulting in little more than increased product demand, many brands are shifting their business model to exclude models that take longer to reach the US than others. Vice Category Brands Cannabis dining and consumption events have been cancelled across the board. Cannabis Brands were expected to hit SXSW this year in a massive recognition of the budding industry; SXSW’s cancellation was a huge blow to those of us who were so thrilled to see such a legitimate milestone in cannabis’ consumer history. Just like consumer pleasure brands, Cannabis brands are facing delays in product imports from overseas with many brands shifting their business model to exclude models that take longer to reach the US. As I predicted when I first drafted this article four days ago, sex toy sales have increased. But so have legal cannabis sales. It seems that everyone is stocking up not just on cold-medicine and toilet paper, but also vibrators and vape pens. Events & Social Spaces As their Publicist and Communications Director, it’s no secret that I am actively involved with The New Society for Wellness (NSFW), a private members club for the adventurous. Something that was unexpected in the wake of the pandemic was the number of media outlets requesting comment on what NSFW was doing to combat concerns. I mean, I get it: “Coronavirus” & “Sex Club” in a headline will draw in clicks in for sure. In some cases, we were asked questions that only CDC officials could answer. Walking through my grocery store, I’ve been seeing consumers touching their mouths and then touching products before moving on. Though we appreciate that everyone has heightened concerns during the outbreak, I’m shocked to the standard an events space has been held to compared to public spaces that sick people are more likely to pass through. Events during the immediate next two weeks across all industries have been cancelled either due to fear of virus or low attendance from self-quarantining. Events later in the season are still receiving RSVPs though more questions about potential cancellations has arisen. Almost all events are cancelled through early April with those remaining on the calendar expected to be cancelled in the coming weeks. Cannabis Use With its social nature, consumer cannabis use has seen the biggest shift in this pandemic. Many people are opting to bring their own and declining to share. I was recently interviewed as a regular cannabis user about my concerns surrounding smoking weed during corona. Specifically, I was asked if I’m worried about all the people who handle my bud before it reaches me. While I wish I had the luxury of more controlled (aka legal) channels of obtaining my plant medicine, to think about everyone who comes in contact with my cannabis would be to think about everyone who touched the ATM before me, or used the MTA turnstile since it was last cleaned, or everyone who almost bought that apple I’m about to buy. Frankly, I consume too much cannabis for those details and instead, opt to not touch my face and wash my hands obsessively. Dating & Relationships I haven’t seen cumulative numbers across all brands, but I would predict that sex toy sales have increased–though with many brands wholesaling from Asia where import delays are the highest, this may lead to more trouble for brands. Many people are staying in; parties and spaces are closing so many dates consist of Netflix & Chill. Those without regular partners have been getting better acquainted with their vibrator collections in favor of trekking to a bar for a tinder date or taking a subway to a dick appointment. Cuffing season has always been a big pitch topic for publicists because people usually tend to stay in more this time of year anyways, though coronavirus has catapulted that trend to universality. I'll be frank: it's a scary time for a legal cannabis and sex positive brand. Every industry and business is facing delays, loss of revenue and potential added costs of missed work; Sex and Cannabis brands don't have the same protections as say, a restaurant or a retail center. I've already had some brands who've told me that Corona could be the end of their run. Vice brands are barely scraping by as it is. Corona-craze could cripple them. But those same brands who worry that this may be the hurdle to shutter their doors, are also looking positive. We hope one day, a decade from now, we look back and laugh about the time Corona almost killed sex and cannabis. Again, it’ll be some time before we can fully gauge the socio-cultural impact of COVID-19 but already, the craze has infiltrated the vice market in a matter of weeks. In short, the Coronavirus will definitely have a chapter in my memoir of working in a time when Sex & Drugs were illegal. Right now, we're only just beginning to grasp the overall severity of the coronavirus. There will be economic repercussions for months, potentially years, to come. Something we have to remember is that any resulting financial fall outs are worth the risk for the safety of the world population. The goal is that in months to come we look back at all the precautions and empty bottles of lysol satisfied with a contained spread of a still very unknown virus. Seriously, wishing everyone safety through the stress and alarm and energy and hustle through the isolation. MV By Melissa A Vitale Ten years ago, if you asked a journalist or publicist about SEO, we probably would’ve asked if you meant SEC or CEO; fast forward and search engine optimization plays a major role in shaping the media landscape today. For today’s publicists and journalists alike, SEO is now a staple phrase in our strategy, planning and everyday vocabulary. Search engine optimization can often be the difference between an epic sales month and staying in the red for a brand. I’ve even heard a horror story that when google changed their algorithms, the resulting loss of business from trailing their first-page placement was so daunting, the owner ended up losing his business. For those who aren’t fully aware of the impact, when you google say, “CBD Eye Cream” the brands who pop up the first in the search page will often have the highest sales. Brands compete for that coveted spot at number one through back-linking, press hits and driving traffic to their website. It was a monumental day for me when my website was the first result on google when you search “Melissa Vitale.” It took two years and over twenty press placements, but now, wherever you are in the world, if you google Melissa Vitale, you’ll see my website first. Seeing that there are 10+ Melissa Vitale’s in New York alone, that’s a huge achievement for brand positioning. The goal of being listed first drives much of brand strategy and messaging in PR. SEO increases when the name of product containing the link coincides with the URL name. Going back to the CBD Eye Cream – a mention in Forbes of a “CBD Eye Cream” will preform better than “CBD-Infused Eye Cream” in getting that product to the top search of google because the listing doesn’t have Infused in it. All this is to say, Publicists need to be sharper with positioning product titles to match that of the listing on the website as it drives SEO. Something that’s also become more relevant is the connection between SEO and Affiliate Marketing. Many media outlets are encouraged to use affiliate links (typically to retailers like Saks.com & Amazon) where they receive a portion of every purchase from the recommendation. Some media editors can only feature products that are associated with an affiliate platform. Many times, while coverage will feature a brand, it will drive the sales to Amazon, losing the SEO traction for the brand. SEO traction is how brands stay relevant to curious consumers. Many brands often put more thought into their sourcing than retailers like Amazon, so first-time purchasers through google are being pushed to Amazon, not a brand that can help them make an informed buying decision. It’s not surprising that brands and publicists are interested in SEO: all brands are always searching for ways to boost traffic and sales. What is surprising about SEO is the way it has dictated the media landscape in a bursting media bubble. It’s no secret media is a tough industry right now. Every quarter we expect waves of layoffs, subscriber rates have plummeted, and people expect their news free and accessible through social media. Media houses have had to get creative to drive traffic to their websites to appease advertisers, keeping the lights on another day. Publishers have gotten smart. They’re taking advantage of all of those late-night google searches that usually lead readers down a rabbit hole. “Why does my breath smell bad,” “How to regrow my hair,” “What do I do if I’m attracted to someone other than my wife”. Many media outlets have SEO teams that run reports on the most searched questions. They hand those reports over to editors who assign writers to answer those questions with an article. Instead of those millions of searches going to forums and blogs, reputable news outlets are sweeping up that traffic. Once users end up on a website, they can stay for hours on the suggested articles of the site. While this may seem sinister – using consumer curiosity for website traffic – it’s actually created a consumer-first environment in media. First, media outlets have to uphold un-biased ethics and credential-based reporting. Journalists can’t just make up facts and figures like anyone with a blog. For every fact, there needs to be a source, one with expertise or recognition in the field. What we call “Airtight.” Now when consumers turn to google for the answer to their personal questions, there will be articles with sources and resources for further investigation. By placing SEO searches at the front of their editorial strategy, media houses are catering to what interests consumers, not advertisers. Advertisers want to see website traffic in the volumes to drive sales. When there are more readers, there are more potential customers. Consumers have become ad-adverse – we can spot an ad a mile away and we want no part of it. Advertisers understand the benefit and opportunity cost to having more content that drives consumers and higher traffic than brand-centric pieces. While SEO has added another level to media relations, the natural evolution of the digital media landscape allows for more organic media coverage of brands and topics that excited audiences, not just brands who can afford advertising packages. For brands looking to explore cost effective public relations packages, learn more about MAVPR at: melissaavitale.com/services.html
Industry Insight on the latest wellness craze By Melissa A Vitale If you own a computer or a phone, or basically just exist, you’ve probably heard some buzz about CBD oil in the last few years. CBD oil has risen as one of the biggest superfood ingredients in wellness, dining, beauty and even vaping over the past five years. It’s hard not to be curious about a supplement that people are saying changed their life. So…. Is CBD Oil Worth the hype? The answer isn’t so simple, because it’s both ‘yes’ and ‘no’. Personally, CBD is my go-to for so many things. When I first jointed the cannabis industry, I thought it odd that all advocates were so gung-ho on hemp & CBD, insisting the plant was in every formulation they used. Now five years into the industry, I use anywhere from 5-15 hemp products a day. CBD skincare has allowed me to maintain an all-natural skincare regimen that actually works. I’ve reduced the number of massages I get with CBD balms and topicals and I literally have a CBD oil tincture in every room of my house. Even my cat has his own CBD topicals and bacon-flavored tinctures. So yes, CBD oil is worth the hype… EXCEPT: only when it’s quality CBD. That’s why it’s also a No. CBD is not worth the hype when it’s not premium CBD. There’s a lot of trash, what we call “snake oil,” on the market. Poorly manufactured or mislabeled CBD products are causing tons of consumer confusion and making it harder for quality brands to stand out. I’m going to clarify that in a bit. But first, let’s dive into the Wild, Wild West of Cannabis aka the CBD market. CBD oil: What the heck is it? CBD (Cannabidiol) oil is a dietary supplement first introduced to US Markets in 2014 that has gained rapid popularity and has saturated health, beauty and vaping markets since 2018 when the supplement was removed from the DEA’s list of Federally Controlled Substances. CBD has been found to be a powerhouse supplement for symptoms related to sleeplessness, anxiety, topical relief and inflammation. Now as a publicist, there’s only so much I can say on the issue – I cannot give you any medical recommendations, nor can I even cite many of the medical issues that CBD oil has been shown to be useful for. Thankfully a quick google search can help you dive into press articles on the topic, though be careful where that rabbit hole leads you. Check your sourcing and make sure the journalists are quoting quality sources (Doctors, Advocates & Recognized Brands). The human anatomy is hard-wired with the endocannabinoid system, a system of cannabinoid receptors throughout the brain and body. The Endocannabinoid System (ECS) was discovered in 1992 and controls neurologic, endocrine, immune, behavior and cognitive functions. Our bodies make our own cannabinoids and we have our own cannabinoids receptors. The system is located in the brain and all the major organs but especially the nerves and the intestines. When these receptors are activated, they enable two-way communication between body systems. Our bodies were designed to regularly supply our ECS with the nutrients (cannabinoids) it was designed for, in support of vital communications between the control centers of the body and every other system. In addition to the few endogenous cannabinoids the ECS is also activated by foods, drugs, activity, and phytocannabinoids, like CBD. Replenishing the naturally occurring endocannabinoid system, regular CBD (cannabidiol) tinctures and capsules can bring the body to homeostasis, allowing it to perform at its best. What does all that mean? Basically, since hemp was removed as a prime dietary source during the Reefer Madness scare early last century, humans have been undersupplying our bodies with the cannabinoids we need. Consuming CBD oil (or getting cannabinoids through other methods of cannabis) helps keep your endocannabinoid system regular which keeps the other systems that rely on the ECS—basically most bodily function—regulated. Why has it become so popular in the last five years? The 2014 Farm Bill defined industrial hemp as 0.3% or lower and provided for pilot programs, sales and research to begin on industrial hemp, which is why we have hemp products, including CBD, in the United States currently. The problem was hemp, despite its low THC content, as a member of the cannabis family, was still classified as a Schedule 1 drug by the DEA, even though it was legal to grow and sell and purchase by definition of the 2014 Hemp Farm Bill and even when other federal agencies, like the FDA, were approving hemp products like CBD. In December 2018 Congress put forth the second Farm Bill which included all the language known as Hemp Farming Act of 2018. The passage of this final version of the Farm Bill removed hemp products including hemp-derived CBD oil from the federal list of controlled substances and removed any federal regulations from growing and selling hemp products. The 2018 legislation also allows for wider audiences to be educated on the benefits of CBD products while providing agriculture protections for hemp farmers previously unafforded due to hemp’s federal controlled status. Besides these bills for CBD oil, and state-and-local ordinances, CBD oil is largely unregulated. The only thing the FDA, the agency overseeing CBD oil, monitors for is health claims: brands cannot make health claims such as “This CBD Oil is great for Epilepsy”. Brands can say “CBD has been shown to relieve symptoms associated with sleeplessness, anxiety and inflammation.” Outside of that, any health-related claims are in violation of FDA regulations of supplement health claims. Think about that: Other than claims, there is no oversight agencies that make sure what the company claims is on the package is actually in the bottle. This is why Third-Party testing is paramount, but we’ll get into that in a bit. First, let’s navigate a confusing topic in this sector. Hemp Seed Oil Vs CBD Oil: The confusion of Hemp Seed Oil versus CBD Oil is further evidence of the mess that is the current CBD market. Since the Farm Bill, CBD oil has become this year's must-have ingredient. Hemp and hemp-derived CBD oil have taken over formulations because they're both rich in the nutrients that soothe, heal, hydrate and pamper skin. Many consumers and retailers often confuse CBD Oil and Hemp Seed Oil, but while they technically come from the same plant--Industrial Hemp-- Hemp Seed Oil and CBD Oil are 100% different. Have you ever noticed that its relatively easy to buy marijuana seeds? Government restrictions on cannabis only apply to the psychoactive component THC (Tetrahydrocannabinol) which is only present in the plant after photosynthesis. Therefore, cannabis seeds can be shipped across state lines because they contain no THC. The same is the case with CBD in hemp seeds. CBD is only present in the hemp plant after photosynthesis. Because CBD only occurs in mature hemp plants, CBD (Cannabidiol) oil is extracted from the harvested and dried out hemp plant. The CBD extraction process often determines the quality of CBD: CO2 is the cleanest, and most environmentally-friendly method that produces the most potent CBD oil. CBD oil is naturally anti-inflammatory and has shown to protect, restore, and brighten skin leaving the complexions feeling awakened and nourished. CBD applied topically can interact with the cannabinoid receptors in your skin to fight inflammation, promote healing, provide relief from short-term setbacks, and refine stressed, puffy or tired skin. Hemp Seed Oil, however, is extracted from pressed hemp-seeds, which contain zero CBD. The seeds are still packed with ingredients vital to healthy & nourished skin. Sustainably-sourced hemp has the highest naturally occurring polyunsaturated fatty acids like Omega 3, 6 and 9 and is rich with Vitamin E, a powerful antioxidant that can reverse UV damage. Hemp Seed Oil also contains Gamma Linolenic Acid, an anti-inflammatory compound rarely naturally occurring. Hemp seed oil is hypoallergenic and absorbs rapidly making it popular for chapped and dry complexions. You don’t have to look any farther than Amazon.com to see just how confusing all this is. Hemp Seed Oil producers know that consumers will pay higher margins for products with CBD oil in it; They also know that many consumers don’t know the difference between ‘hemp extract’ (CBD oil) and ‘hemp seed oil’ on the ingredients list. Amazon is a perfect example of this. Amazon prohibits the sale of CBD oil but consumers who rely on Prime for everything aren’t aware that the retail giant restricts CBD sales. Hemp seed oil sellers will bump up the price of their oil (usually $15 for a large bottle) to $60 to be a comparable price to that of CBD oil. They know they’re selling hemp seed oil and consumers will know it too, but only after they spent the $60. That’s why so many CBD brands sell on Amazon anyways: if there are going to be bad players who take advantage of consumers, at least let them have real CBD options available. As a publicist, Hemp Seed Oil vs CBD Oil has been my personal education mission. I represent quality CBD Brands. There are some Hemp Seed Oil brands, with their beautiful packaging and luxury price point, that have been stealing the spotlight under the guise of being CBD Oil. Even editors are confused by CBD vs Hemp Seed Oil and recommending products without any CBD oil under headlines like “Best CBD Face Oils” or "I tried this CBD Lube" and there's no CBD in them. How to find quality CBD Oil: The 2018 Farm Bill removed industrial-hemp derived CBD oil from the DEA's list of Federally Controlled Substances opening the floodgate of hemp-based and CBD-infused products saturating the market. With so many CBD brands available, it's hard for consumers to discern premium quality from marketing tactics. If you’ve ever spoken to someone who says CBD oil doesn’t affect them, it’s because they probably didn’t have quality CBD oil. When buying CBD oil, a few factors will help determine the quality and reputability of the product including:
What is CBG? CBN? You may have heard a couple other acronyms around CBD; the two hottest ones to be discussed in the space are CBG & CBN. I'm not a scientist or a doctor by any means, so my explanation will be a working one, at best. There are tons of other cannabinoids in the hemp plant besides CBD. CBG & CBN are cannabinoids that appear in smaller quantities in most hemp plants. However when isolated on its own, CBN has become a popular supplement for night time use as its a powerhouse for sleeplessness. CBG is now coming to the market as the next big thing in CBD as it provides more targeted relief for anxiety, digestion and pain. To take a deeper dive into each, check out the Leafly Articles on CBG & CBN. CBD & Beauty Now I'm going to try to make this a short section because as a former beauty publicist, I really could rip into this topic for a few hours. The CBD Beauty Market is one of the most saturated areas of CBD outside of tinctures. There are three main types of companies fueling the CBD Beauty Craze: - Beauty Companies adding CBD into their existing Formulation - New Brands creating CBD Beauty Products to jump on the fad - CBD Companies creating beauty lines with plant science at it's forefront There are a lot of CBD Beauty Products on the market that are obviously made to pick up on the fad of CBD and this makes it confusing for consumers. Nails and Hair do not absorb CBD so if you see anything like CBD Mascara, CBD Shampoo, CBD Nail Polish, these are gimmicks that I would avoid. The scalp however can really benefit from CBD so any hair mask or conditioner with CBD targeting the scalp not the hair itself is likely Something I see on the beauty market that makes me cry out in exasperation is anything that washes with CBD: CBD Body Scrubs, CBD Face Washes, CBD Toners. CBD needs time to sink into the skin, so using a CBD infused formulation to wash is just putting a very expensive ingredient (CBD ain't cheap!) into a product that doesn't sit on the skin. Consumers are quite literally washing money down the drain. Skip the washes and scrubs with CBD and focus instead in topicals and lotions that will give your body enough time to absorb the formulation like balms and face serums. With so many brands pumping out CBD Beauty products, I only use CBD Beauty products made by CBD companies who understand the potent ingredient and pair their formulations to compliment the power of CBD. Other companies are usually just throwing CBD isolate into a beauty formulation without a care of how everything works together. All that confusion above? That's usually negated when you buy from trusted CBD brands who know the plant. Thanks to my time as a beauty publicist, I learned all about natural & organic beauty and the mass consumer beauty market that pads incredible ingredients with fillers and stabilizers that don't do anything for the skin. While I prefer the way my skin feels with natural beauty products, I always felt they weren't as anti-aging and restorative on their own. Since discovering CBD Natural Beauty products, I've stopped using my retinol serums and anti-aging masks. Between all natural ingredients and the restorative and nourishing properties of CBD, my skin behaves better just from being fed skin superfoods. Something you should note about CBD Beauty products is that you're rarely going to see Full Spectrum CBD in Beauty; The full spectrum doesn't interact on the skin the same way as when ingested, so CBD Isolate is powerful in topical formulations. I'll leave all brands that I trust below from anything from Tinctures to Topicals. I've been very blessed to work with tons of great brands whose work aligns with my own. A trusted industry recommendation can often times save you all the time and research. I've done the work for you. Many of these brands are women-run. I'm not biased because I'm a woman; research has shown that women business leaders tend to cut the fat on the consumer model. There's tons of great brands for however you'd like to integrate CBD into your life! MAVPR Recommended Brands: Working with so may brands, it's no surprise that I'm often asked for my recommendation. With my position as a publicist and knowledge of the industry, it's easy for me to discern if a brand is quality or marketing gimmicks Tinctures: Elixinol; New Highs CBD Beauty: TRIBEAUTY, Her Royal Hempress, Soul Addict Topicals: TribeREVIVE Pain Relief Cream, Elixinol Extra Strength Balm CBD Vapes: TribeTokes, Her Highness CBD Lubricants: TOCA Pleasure Oil: Her Highness For Pets: Pet Releaf, Mary While I do partner or represent some of the brands above, I only recommend brands whose brand mission, consumer transparency and attention to quality is one that I would trust for myself and my family. I only work with brands I myself am proud to represent. Updated July 6, 2020 For CBD brands looking to explore cost effective public relations packages, learn more about MAVPR via: melissaavitale.com/services.html
By Melissa A Vitale For those purchasing pleasure products for the first time, the market can seem oversaturated with products of all colors, shapes and sizes with substantially less education on said intimacy items. Especially those new to self-love and masturbation, it may be difficult to figure out what will bring pleasure or what will leave a wave of buyer’s remorse. For a first-time vibrator consumer, investing $200 on a single product that doesn’t please can turn someone off the pleasure product industry indefinitely. Before you make your purchase, figure out what you want by thinking of a few factors:
If you're not sure what type of toy you'd like, there's only one way to find out: masturbate! I got this tip from one of my mom’s Redbooks when I was too young to be reading them (I would hazard as far back as 2003): touch yourself, but not like that… yet. When you put lotion on, don’t slather it on like you’re putting wax on a table - caress yourself. Make it a point to touch yourself. See where your hairs raise, where you get a tingle down your spine, what makes your nipples harden. Turn yourself on. Make it a dance. Once you’re turned on by your own sensations, masturbate... regularly and often. Learn what makes you cry out, what makes you lose your breath, what turns your mind to putty and then think of ways a toy can help you save some of the manual labor. MAVPR Recommended Brands: Working with so may brands, it's no surprise that I'm often asked for my recommendation. With my position as a publicist and knowledge of the industry, it's easy for me to discern if a brand is quality or marketing gimmicks Expert-Recommended products: OrganicLoven.com Beginner Pleasure Products: Emojibator Social Conscious & Inclusive Pleasure Accessories: Bijoux Indiscrets By Women For Women: Pure Romance, Dame Products, Unbound Suction Products: Womanizer Partner Toys: WeVibe Notable Mention (Albeit not a Vibrator): Chakrubs Kink & Fetish accessories: Extreme Restraints CBD Lubricant: TOCA Pleasure Oil: Her Highness Intimacy Essentials for Penis-owners: Promescent While I do partner or represent some of the brands above, I only recommend brands whose brand mission, consumer transparency and attention to quality is one that I would trust for myself and my family. I only work with brands I myself am proud to represent. Updated July 6, 2020 For Pleasure Tech brands looking to explore cost effective public relations packages, learn more about MAVPR via: melissaavitale.com/services.html
By Melissa A Vitale What has hence been called Vape-Gate by industry professionals alike, the recent news stories, hospital cases and CDC warnings drew attention to the same knowledge vape companies have been warning about for years: without regulation, there will be bad players on the market selling garbage that can harm consumers. Vaping is a discrete way to enjoy cannabis and CBD and has made the plant accessible to those who cannot consume in other ways. Thanks to bad players in the market, consumers are afraid to consume vape products. The recent vaping crisis has not only put consumers off vaping, it's also created mistrust of brands who create vaping products. Just because there are a few tarnished products floating around on the market, doesn’t mean consumers have to give up their CBD or Cannabis vape pen for good. Universally, vaping is still a cleaner form of consumption than natural combustion, but without regulation, consumers have to pay extra attention to what they’re buying. What you should be looking for when buying a vape pen:
Finally, ask questions when you're buying a vape pen. If the person who you're buying from cannot answer your questions, you should not be buying from them. MAVPR Recommended Brands: Working with so may brands, it's no surprise that I'm often asked for my recommendation. With my position as a publicist and knowledge of the industry, it's easy for me to discern if a brand is quality or marketing gimmicks CBD Vapes: TribeTokes, Her Highness Cannabis Vapes: Binske Live Resin Cartridges, Absolute Xtracts While I do partner or represent some of the brands above, I only recommend brands whose brand mission, consumer transparency and attention to quality is one that I would trust for myself and my family. I only work with brands I am proud to represent. Updated July 6, 2020 For CBD & Cannabis brands looking to explore cost effective public relations packages, learn more about MAVPR via: melissaavitale.com/services.html
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