By Melissa A Vitale
Whether checking names off the naughty and nice list, or looking to indulge yourself during the busy season, tis the season for gifting your favorite treats or discovering new indulgences. With the hectic busy time coinciding with Holiday season, cannabis treats, alternative wellness essentials and intimacy accessories will keep spirits jolly and bright.
Treats from Kenneth Play, Her Highness, Emojibator ZALO, UPKO Organic Loven, Luxury Lifestyle Vacations, Pure for Men, Headero, Heir, Lia Holmgren, and Bijoux Indiscrets will spark pleasure and joy well into the new year.
Be sure to check out MAVPR’s 2021 Black Friday and Cyber Monday Sales for deals on all these products.
Affiliate information below.
Affiliate partnerships available for select brands
Brand Sign Ups are now open for the Fall 2021 PressBoxx Season, arriving by Holiday Gift Guides
NEW YORK, NY: NYC-based vice agency, Melissa A Vitale Public Relations (MAVPR), announces their newest service, PressBoxx, an accessible PR option for the sex, cannabis and psychedelics industries.
PressBoxx [www.pressboxx.co] allows more brands to access public relations through a quarterly press mailer offering a curated selection of sex-positive and legal-cannabis products delivered to more than fifty journalists and editors each season.
Pressboxx meaningfully introduces a complimentary variety of up-and-coming brands and experts to media for potential coverage. Hand-picked by MAVPR, every PressBoxx features up to twelve full-size samples from vape pens, infused topicals, tinctures and edibles, smoking accessories, intimacy essentials and more.
“My goal to work with sex and cannabis startups has always been challenged by the operational hurdles that reduce marketing budgets. With a seasonal multi-brand sampler, more startups can access premium public relations while press are introduced to products and experts their audiences will want to know about.” Conceptualized in 2018, PressBoxx is a passion project of MAVPR founder Melissa A Vitale. “When the pandemic’s further strains on media drove PR retainers higher, I knew we had to cultivate this accessible option.”
Complemented by seasonal pitching from MAVPR, PressBoxx ships quarterly with a goal to arrive before holiday coverage clusters. Each box includes a booklet with further details on each product included, along with a corresponding digital asset collection with product images and founder headshots available to journalists before PressBoxx arrives.
“We’ve become a go-to source for journalists, editors and producers. Offering more brands and experts only furthers our ability to support the media with vice-positive resources,” Vitale continues.
With three variations targeted for journalist focus, PressBoxx is designed to create a powerful product introduction without the cost of boutique PR services.
PressBoxx inclusion costs $3,500 for one product, with the option to add up to two (2) additional products for $1,000 each. Service includes product delivery to 50+ targeted journalists along with three months of seasonal pitching. Brands are responsible for delivering 65 units of each sample to Brooklyn.
Currently filling reservations for the Fall PressBoxx, brands interested in being included can reserve their spot through: www.pressboxx.co/brandreserve.html. Anticipated to arrive before the 2021 digital Gift Guide season.
PressBoxx offers access to public relations by an industry-hailed name at a price that fits into most startup budgets. PressBoxx is a quarterly press mailer with a curated selection of sex-positive and legal-cannabis products delivered to top-tier journalists. Every Pressboxx features complimentary products and corresponding seasonal pitches from brands that press haven't seen in a while or heard from ever. For more information, please visit: www.pressboxx.co
Alt Title: Why Does my Publicist Insist on Seasonal Gift Sets?
By Melissa A Vitale
With today’s consumer demands for alluring branding, packaging and a superior quality, it’s already a tremendous feature to bring an entire product collection to market. Which is why it’s understandably discouraging when a publicist says, “well, we need a gift set,” in regard to making a splash in seasonal Gift Guide Coverage.
There are so many stand-alone products that are included in gift guides that a lack of gift sets isn’t exclusionary overall. For publications creating evergreen product roundups however, editors want to focus on items that are more gift-centric to switch up their offering of product recommendations.
There are many gift-guide stories that exclude single products and require some type of gift set. Gift sets can help widen the spectrum of seasonal gift recommendations stories a product can be included for.
Looks Better on the Page
From blogs and social media to print and broadcast, each gifting season there thousands of gift guides written. Especially with affiliate marketing driving SEO with revenue for the publication, outlets want their gift guides to perform well. In order to do that, they want to pick the most exciting gifts for their readers. They want something that looks good on a page. Sure, you may have the best product shots money could buy, but standing next to a deluxe gift-set from a luxury spa brand, it doesn’t have the same wow-factor.
Putting the Reader First
Someone may be the type of people to source souvenirs from a trip for the perfect gift for loved ones, but not everyone has the time or capabilities to thoughtfully gift everyone on their list. When someone is looking at “Gift guide for Coworker, Mother-In-Law, etc.”, they are hoping for a quick-fix suggestion with a one-stop-shop link.
Consumers [& Editors] Love Convenience
Consumers want ease. Single products don’t always carry that wow-factor and are often put as part of a larger gift. The 2020 pandemic showed us that we may not always be giving our gifts IRL. Pre-made sets are not only effective for brightening the day of your recipient but also easy on the consumer.
Gift Season is Special
From an editor’s standpoint, it really is a PR gimmick to take the same product they would recommend for a singular purpose and rebrand it as their top pick for a Mother’s Day Gift, unless the product alone has the size, function and price to be a standalone gift (think appliances/electronics, jewelry, designer bakeware – big ticket items as we call it). But when we’re talking about CBD, cannabis & Sex, a single ashtray may be included in a Stocking Stuffer round up but not a Forbes Ultimate Gift Guide. A gift set that is unique to the season makes it more special than just something they picked up.
Mother’s Day Gifting can be sourced as early as December the year previous, while Holiday Gift Guides can start as early as the preceding summer. Planning is going to be your best friend to ensure you can maximize your gift season coverage.
Keep your publicist in the loop as you plan for gift guides as we have our ear to the ground for what editors and their readers are finding most noteworthy.
For brands looking to cement their name in their industry’s history, learn more about becoming a client: https://www.melissaavitale.com/become-a-client.html
Melissa A Vitale Public Relations
A public relations agency specializing in brands and startups in artificial intelligence, sexual wellness and legal cannabis.