Storytelling Vs Headlines
There are only so many stand-alone brand headlines before journalists need an interesting angle to sell to an editor. Rather than giving them the brand for them to do the legwork, MAVPR curates original storylines that attract editorial interest. .
Media Relations Vs News Blasts
While some PR firms rely on lengthy media lists with near-thousands of contact names, MAVPR focuses on building strong relationships with journalists who have a beat on the pulse of the industries they cover.
Education Before Sensation
For many startups, their brand identity exists in disrupting the status-quo, as such, they often need to educate beyond garnering exposure. MAVPR has received numerous accolades for their on-messaging placements that paint the picture of the problems their clients solve beyond creating sensational headlines for click-bait.
Expertise Beyond Product Placements
As a consumer brand, there are likely a number of products that will fit into seasonal storylines and roundups. Just the same, there’s likely a lot of underutilized executive expertise on a number of industry topics and consumer concerns. MAVPR expands Thought Leadership by inserting expertise into existing storylines.