Maximum Exposure for a Modern Brand
Her Highness is a New York-based cannabis and CBD lifestyle brand with a line of pre-rolls, vapes and pleasure oils available in dispensaries across Nevada and California and an entire collection of CBD essentials and consumption accessories available on line. Her Highness set out to fill a gap in the market between what was available and what female-identifying cannabis consumers actually wanted.
Since starting with MAVPR, Her Highness has been feature in Men's Health November 2020 Print Issue, has had multiple features on Rolling Stone.com, and been included on sites like New York Magazine's The Strategist, Pop Sugar, The Next Web and more. In just eight months, the campaign with MAVPR has brought in over $500K in estimated earned media value (or how much advertising costs would be needed for a similar amount of coverage).