Everything a brand should have before approaching a publicist
By Melissa A Vitale
As a publicist who has built a reputation for representing equally reputable brands, I've had success in launching brands with little more than a website and some product renderings when the vision and market for the start-up was so significant, journalists couldn't wait to write about it.
It's true; many brands can get press before their idea has become an actual physical product.
However, since becoming a publicist, I've seen just how many people put the cart before the horse when it comes to PR for an idea or forthcoming product. It seems like whenever someone in my life (friends from high school, relatives, old boyfriends etc) has an idea, I'm one of the first five people to know about it. Why? Because they want to see if it's something that can get press. The answer is typically: yes, as long as they're a product to promote.
Along with a physical product, there's also a number of things a publicist needs to be able to represent a brand to their press contacts through the many ways we place our clients in the line-of-sight of press.
As a publicist, I have set methods of putting brands in front of press. It's not just through in-person meetings and events, but also through phone calls, emails and even, yes, tweets & social media. In order to do that, a publicist needs a number of items in addition to a physical product.
Below is a definitive checklist of everything a brand should have before going to a publicist. Like I said, I can launch brands with less, but the more marketing materials a brand has, the easier it will be to convey brand message to press. Not only do publicists use these marketing assets, but images and product descriptions are essential for
Digital & Physical Assets Essential for Public Relations:
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A public relations agency specializing in brands and startups across plant and intimate wellness