How to be a Terrible PR Client
By Melissa A Vitale
Public relations is not a clear cut industry. It's not like advertising where $50K can lead to one placement. You could pay two months retainers before you see any coverage.
Public relations agencies range in capabilities. Some PR firms manage sponsored placements, social media accounts and offer celeb gifting. Especially for a startup who has never worked with a PR firm, it's totally understandable to be confused about what your publicist provides.
But there's misunderstanding PR, and then there's just being a terrible client to work with:
If this sounds like you, best of luck with your PR Strategy! If this sounds appalling, you're probably a great client to work with.
For brands looking to have regular headlines, be sure to check out MAVPR's suite of services:
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