Transforming a Vape Company to a Lifestyle Brand
NYC-based TribeTokes is a female-founded cannabis lifestyle brand creating modern consumption essentials like premium CBD oils and vape pens, smoking accessories and a proprietary natural CBD beauty collection. MAVPR was brought on to represent the expanding line and later launch the TRIBEAUTY line. Results included full features on Forbes.com and Downtown Magazine, and inclusion in coverage on Rolling Stone, High Times, Green Entrepreneur, Marie Claire, Allure, Byrdie, Playboy, Money.com and many more.
The 14-month campaign resulted in over $200K in earned media (when measured in assumed ad value) with a potential reach of 500 million unique viewers.