What Is The Four Email PR System's Pitch Playbook (And Why Templates Alone Won't Get You There)

This is the second post in a series exploring each digital solution offered within the Four Email PR System. To read about the Four Email PR System’s Pitch Templates, visit the previous post in this series here.

One of the biggest reasons founders don't pitch themselves is because most founders don't know what the verb "pitch" even means in relation to their business goals. Due to how gatekept PR is, most founders don't realize that the vehicle of media relations and consistent top-tier headlines is a pitch — and that a pitch is often just an email.

Many founders can get lucky knowing just that. They can send a single email to a single journalist and it's like someone fired their company out of a cannon. That journalist was the perfect person to reach out to, already interested in the company without having to be told a story or a unique angle. And the story that journalist wrote went so viral that four more journalists reached out to cover the brand — and from a single email, multiple stories came.

But that founder who got lucky is the exception, not the rule.

Even publicists seasoned in pitching and cold outreach can take a few rounds to get traction for a new client.

And so for founders who understand the concept of pitching and just struggle with what to say, they often don't need to go beyond the Four Email PR System's Pitch Templates.


The Difference Between Having a Pitch Template and Actually Knowing How to Pitch

The difference between having a well-written pitch and knowing how to pitch is the difference between an ignored email — or being marked as spam — and having consistent top-tier headlines. Oftentimes with journalists coming to you, asking if you would be willing to be interviewed for their upcoming story.

Writing a pitch is just one piece of the puzzle when it comes to media relations. A pitch is a story idea, but it doesn't give you the road map to get that story idea from your inbox onto the homepage of your desired media publication.


What Is The Four Email PR System's Pitch Playbook?

The Four Email PR System's Pitch Playbook covers all the in-between — from before you write the pitch, to how to turn those emails into consistent headlines.

The Pitch Playbook covers step-by-step from writing and planning your first pitch, to how to execute media blasts where you are emailing multiple journalists within a single span of time. There are even insider publicist strategies for how to turn an editorial "no" into "please let me cover this."

Because for most founders, the fear isn't sending the first pitch — it's what happens after a journalist replies that gets them worried. And with the Four Email PR System's Pitch Playbook, you have a publicist in your corner telling you exactly what to do for every type of reply, request, or hidden message you may receive.


Who The Four Email PR System's Pitch Playbook Was Built For

The Four Email PR System's Pitch Playbook was created for founders who are dipping their toe into the media relations ocean — and rather than diving deep and building out a full publicist media system, just want to start getting their business idea and offer into legitimate, recognized media outlets that can help their SEO, social media, and even investor goals, without committing to a full PR campaign installation or a monthly retainer.

If you are a founder who knows that having top-tier media publications feature your brand, offer, story, service, or product can help your company grow and condense the time between milestones — the Pitch Playbook was designed for you to access the success of top-tier public relations without a monthly retainer.

​
What's Inside The Four Email PR System's Pitch Playbook?

Inside the Four Email PR System's Pitch Playbook, you'll find lifetime access to every pitch template, pitch worksheet, and bonus offered inside the Pitch Playbook — past, present, and future. Founders will find guided strategy for pitching and placing top-tier headlines in household publications like Forbes, Fortune, the New York Times, and so many more. With 13+ videos and over 7 templates, worksheets, and bonuses, the Pitch Playbook takes all the guesswork out of turning an email into customers, investors, and partners through top-tier headlines.

Ready to go deeper than the templates? The Four Email PR System's Pitch Playbook is available here. If you want to explore the full suite, visit www.pryourself.org and read more about the Four Email PR System's digital solutions in the Introduction to the Four Email PR System Announcement.

The Four Email PR System was created by Melissa A. Vitale, founder of Melissa A. Vitale PR, a publicist with more than ten years of experience placing brands that were told "no" into top-tier publications.