Planning a Launch for 2025? Here's what you need to know.

Despite the economic downturn, the sexual wellness industry continues to thrive, with innovation driving demand across the globe. However, successfully launching a sexual wellness product in 2025 will require navigating an increasingly challenging landscape if you're hoping to harness media coverage to catapult the launch's success. Here’s what brands need to know to cut through the noise and ensure a successful debut in the coming year.

The Evolving Media Landscape
​Major publications are scaling back their coverage of sexual wellness topics. Ongoing mass media layoffs and shrinking editorial teams mean fewer opportunities for organic press coverage. Meanwhile, brands that do land features for their launches have invested months—if not years—in building relationships with journalists and publicists. In this environment, sexual wellness brands need to plan ahead and adapt their strategies to maximize visibility.

Building Relationships with Media
For sexual wellness brands, public relations is no longer optional; it’s essential. Brands need to start fostering relationships with journalists and media outlets early, even before their product is fully developed. This means engaging with industry-relevant publications, participating in key conversations on social media, and attending events where journalists are present.

Long-term engagement pays off. When it’s time to pitch your product, established connections can make the difference between being featured in a top-tier outlet or overlooked entirely. Consider hiring experienced PR professionals who specialize in sexual wellness or partnering with agencies that understand the nuances of this space.

What Media Needs Before Your Launch
Journalists are under constant pressure to deliver high-quality content quickly, so it’s crucial to provide everything they need well in advance of your launch. Here’s a checklist of essential materials:

1. Product Images High-resolution, professional product shots are non-negotiable. Include a mix of angles to showcase the product’s features.
2. Lifestyle Images Go beyond the product itself. Show how it fits into daily life or enhances well-being. These images create an emotional connection with potential buyers and help media visualize your brand in action.
3. Product Links Provide direct links to the product page on your website or e-commerce platform. Make sure these links are functional and easy to navigate.
4. Pricing Information Include the product’s retail price and any promotional offers tied to the launch. Media outlets often highlight this information in their coverage, so transparency is key.
5. Press Release Draft a clear, concise press release that outlines the product’s features, benefits, and unique selling points. Highlight how it addresses a specific gap in the market or solves a common problem.
6. Availability Date Specify when and where the product will be available for purchase. If it’s a limited release or exclusive to certain platforms, make that clear.
   
   

Timing Is EverythingTo secure media coverage, provide all these materials weeks before the launch date. Journalists need time to review your product, write their stories, and navigate the approval process within their publications. Rushing at the last minute reduces your chances of being featured.

Leveraging Alternative Channels
Given the shrinking opportunities for traditional media coverage, brands should diversify their marketing strategies:

• Social Media Campaigns: Platforms like Instagram, TikTok, and Twitter remain powerful tools for direct consumer engagement. Create shareable, educational, and visually appealing content tailored to these platforms.
• Influencer Partnerships: Collaborate with influencers who align with your brand values. Authentic endorsements can drive awareness and trust.
• Owned Media: Build your blog, email newsletter, or podcast to share product news and establish thought leadership within the sexual wellness space.
• Paid Media: Invest in targeted ads across social media and search engines to amplify your reach.

Final Thoughts
Launching a sexual wellness product in 2025 requires meticulous planning, strategic PR efforts, and a deep understanding of the shifting media landscape. By building relationships early, providing journalists with all the resources they need, and leveraging alternative channels, brands can overcome industry challenges and make their mark.
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Stay proactive, stay adaptable, and ensure your brand is ready to meet the demands of a competitive market. The key to success isn’t just creating a great product—it’s making sure the right people know about it.

​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history, become a client:
https://www.melissaavitale.com/become-a-client.html

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