By Melissa A Vitale
What has hence been called Vape-Gate by industry professionals alike, the recent news stories, hospital cases and CDC warnings drew attention to the same knowledge vape companies have been warning about for years: without regulation, there will be bad players on the market selling garbage that can harm consumers.
Vaping is a discrete way to enjoy cannabis and CBD and has made the plant accessible to those who cannot consume in other ways. Thanks to bad players in the market, consumers are afraid to consume vape products. The recent vaping crisis has not only put consumers off vaping, it's also created mistrust of brands who create vaping products.
Just because there are a few tarnished products floating around on the market, doesn’t mean consumers have to give up their CBD or Cannabis vape pen for good.
Universally, vaping is still a cleaner form of consumption than natural combustion, but without regulation, consumers have to pay extra attention to what they’re buying.
What you should be looking for when buying a vape pen:
Finally, ask questions when you're buying a vape pen. If the person who you're buying from cannot answer your questions, you should not be buying from them.
MAVPR Recommended Brands:
Working with so may brands, it's no surprise that I'm often asked for my recommendation. With my position as a publicist and knowledge of the industry, it's easy for me to discern if a brand is quality or marketing gimmicks
CBD Vapes: TribeTokes, Her Highness
Cannabis Vapes: Binske Live Resin Cartridges, Absolute Xtracts
While I do partner or represent some of the brands above, I only recommend brands whose brand mission, consumer transparency and attention to quality is one that I would trust for myself and my family. I only work with brands I am proud to represent.
Updated July 6, 2020
For CBD & Cannabis brands looking to explore cost effective public relations packages, learn more about MAVPR via: melissaavitale.com/services.html
By Melissa A Vitale
Opening a business doesn’t come with a definitive how-to guide, and community centers don’t teach courses on “Being the best entrepreneur you can be.” Much of what business owners learn comes from experience, expertise, or reading. Longtime and prospective clients ask me all the time for advice on increasing their visibility on social media, improving their professional presence, and other publicity-related topics. They want to know “What is best for this campaign?” or “How can I present myself better in front of investors?” You could schedule a pricey session with a media consultant to answer these and other questions, or consider buying the five books that I think every business owner needs to read to ensure success.
“Pitch Perfect: How to Say It Right the First Time, Every Time”
By Bill McGowan; Buy it on Amazon.
If you can say something memorable in five words, don’t waste your audience’s time expressing that same thought in 15 or 20 words, thereby risking losing people’s attention. Similarly, sometimes you need to distill a complex thought. If you can’t do that already, I recommend learning this essential skill. In today’s connected world, it’s not enough to have a great business. You need to be able to communicate that effectively every day, and “Pitch Perfect” will help you do it.
“Influencer: Building Your Personal Brand in the Age of Social Media”
By Brittany Hennessy ; Buy it on Amazon.
Before I even finished reading this book, I had already recommended it to more than 10 people, because Brittany knows social media, and she shares her knowledge here. This book is the answer when clients ask me what they can do to attract more attention on social media. This book is targeted to influencers, so some sections may not apply to everyone. But in this day and age, succeeding in business requires having a functional social media presence. You don’t always have to hire an expensive agency; sometimes all you need is a copy of “Influencer.” Brittany’s observations, tips, and expertise will help any business owner.
“The New York Times Manual of Style and Usage, 5th Edition: The Official Style Guide Used by the Writers and Editors of the World's Most Authoritative News Organization”
By Allan M. Siegal & William Connolly; Buy it on Amazon.
Unless you are a professionally trained editor, I suggest keeping a copy of this on the bookshelf by your desk. After purchasing this indispensable manual, first skim it and note your personal problem areas. Go ahead: Mark it up for later, and keep it handy whenever you’re writing an important brief or email. It’s more consistent and reliable than an online search, and it’s what the professionals use.
“How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships”
By Leil Lowndes; Buy it on Amazon.
Sometimes, I read books to help clients more than myself, so when I picked up this book originally, I thought only its later chapters would be useful because the beginning sections looked more like the classic media training I give my clients. Surprise! I was taking notes from Page 1. Every business owner is constantly on a stage: either performing for customers, employees, the media, or auditioning for investors. Even the biggest wallflower will benefit from the book, cultivating the confidence necessary to take on any social or professional event.
“PeopleSmart: Developing Your Interpersonal Intelligence”
By Melvin Silberman & Freda Hansburg; Buy it on Amazon.
No matter how much every business owner tries to avoid them, situations involving socialization and networking arise, times when not only must you put your best foot forward, you need to be able to accurately read every person with whom you are interacting. Entailing science and research, this book also includes a workbook format to reinforce everything you just read, preventing the knowledge from going in one ear and out the other. PeopleSmart is essential for business owners looking to step up their networking game.
These books will present you with essential tools to face many the challenges that come your way as a business owner or entrepreneur. Enjoy your reading my fellow hustlers. If you've read any of these books, let us know in the comments if you agree with our suggestions!
If you are a small-business owner looking to explore public relations services, please get in touch with us
Melissa A Vitale Public Relations
A public relations agency specializing in brands and startups in artificial intelligence, sexual wellness and legal cannabis.