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Introducing Bimonthly Public Relations Webinars  By Melissa A Vitale As I went from a communications student at Rutgers University to a young account coordinator at a renowned beauty and fashion agency and then to starting my own public relations firm, I learned that seasoned publicists are harder to come by than most other marketing or advertising professionals. Since changing my LinkedIn profile from Student to Publicist, my direct messages, email inboxes, and personal gatherings have overflowed with questions about public relations. I often get asked for advice when someone creates a brand idea and wants to test it's viability. Before the LLC is formed, individuals automatically seek my opinion, wondering whether it’s ready for media coverage. For reference, unless you’re Elon Musk, no members of the press want to write about just an idea; they need an established product or company to pique their interest. But business owners who have been in business for a few years are still wondering when public relations is right for them. Often, the best way to know is to ask your questions to a publicist who can answer them! I adore giving advice when I can, especially to someone who can’t afford, or often times have more important business expenses than multiple consultation fees to find the right fit for public relations and wants to pick my brain about the process. I believe in networking, helping out those who are scaling their own professional mountains. Those who helped me many times during my career climb, now have a NYC-based publicist in their corner. I enjoy repaying that debt of gratitude. Every January, I notice that individuals and brands typically seek public relations advice to align with their goals of growth and exposure in the new year. In the first month of 2019 alone, I had close to a dozen requests for free advice and picking my brain. And I would love to take every, single, call. Unfortunately, it's not only not feasible, the constant repetition and answering similar questions multiple times can get confusing to the point that the value of my advice is degraded. Rather than fielding every request individually, Melissa A Vitale Public Relations is pleased to announce our bimonthly FREE Public Relations Webinar. Starting on January 31 and continuing every other month, I will be hosting a FREE webinar that takes you through the basics of media coverage and public relations. The webinars will cover personal branding, marketing, and boosting press appeal to garner organic media coverage. Each session will also include an extensive Question & Answer period so that all visitors can learn from one another. This is NOT a stage in building a funnel for potential clients. This is PURELY informational. I hope to share as much knowledge with those curious minds and have everyone learn from each other’s questions. While there will be a presentation to lead the webinar, it will only take a fraction of the time allotted. The bulk of this webinar is to answer YOUR questions. To sign up for the upcoming webinar, register via:
https://melissaavitalepr.my.webex.com/melissaavitalepr.my/j.php?RGID=rd2e7c93b0bfbc1708e99b0d3c549da76 You may need to know the meeting ID number and password. Meeting ID: 622 608 425 Password: FREEPR2019 To learn more about what we do, please visit: https://www.melissaavitale.com/about.html
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