A media interview can be a golden opportunity to shape your company’s narrative, share your expertise, and connect with audiences. But with the clock ticking and reporters seeking sound bites, preparation is paramount. To maximize your impact, here are three essential questions to practice before stepping in front of the camera or microphone.

Question 1: What’s Your Title?
This might seem straightforward, but your title is more than just a label—it’s an opportunity to provide context about your role and expertise. Instead of rattling off something that sounds like it belongs on a form, craft a response that highlights what you do and why it matters. For example:

• Instead of saying, “I’m the VP of Marketing,” say, “I’m the Vice President of Marketing at [Company Name], where I lead a team focused on creating innovative strategies that connect with consumers in meaningful ways.”

This approach gives the audience a clearer understanding of your role and positions you as a knowledgeable professional.

Question 2: Answer the Question you Want to Be Asked
While you can’t dictate a reporter’s questions, you can shape the conversation by preparing answers to the questions you want to be asked. Journalists are often looking for quotes that add depth to their stories. For instance, if asked about market trends, don’t feel obligated to discuss competitors. Instead, pivot to what your company is doing in the broader context and why it’s significant to consumers. Here’s an example:

• Question: “What trends are you seeing in your industry?”
• Answer: “At [Company Name], we’re noticing a growing consumer demand for [specific trend]. That’s why we’ve focused on [your initiative], which we believe is reshaping how people interact with [your industry/product].”

This method allows you to highlight your company’s efforts and strategic goals without getting sidetracked.


Question 3: What is your Company's Anticipated Revenue for the year? 

Questions about revenue can be tricky, especially if you’re legally or strategically unable to disclose specific figures. Instead of dodging the question, redirect the focus to potential market capture or broader business goals. For example:

• Question: “What’s your revenue this year?”
• Answer: “While we can’t share exact figures, we’re incredibly excited about the potential of this $X-billion industry. We’re focused on capturing [specific percentage or segment] of the market by delivering unparalleled value to our customers.”

This strategy keeps the conversation positive and forward-looking, ensuring you stay in control of the narrative.

Strategic Storytelling is Key
Media interviews are often short, but their impact can be long-lasting. Every question is a chance to reinforce your company’s story and goals. By preparing answers that strategically highlight your expertise, initiatives, and vision, you can leave a lasting impression on audiences and journalists alike.

So, before the lights come on and the questions start flying, take the time to practice these three questions. With the right preparation, you’ll shine in the spotlight and make the most of every media opportunity.

​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history through public relations efforts, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html

The holiday season is a magical time for family, festivities, and reflection, but for public relations professionals, it can also be a perplexing period. With newsrooms running on skeleton crews and journalists taking much-needed time off, PR campaigns often find themselves in a peculiar limbo. Here’s what you need to know about navigating a PR campaign during the Christmas break.

Evergreen Stories Take a Back Seat
One of the first things to understand is that many evergreen stories—those that are not time-sensitive and can be published any time—are tabled until January. News outlets prioritize breaking news or stories that are highly relevant to readers during the holiday period. Unless your story has a strong holiday tie-in or a major news hook, it’s likely to be pushed to the side for more urgent coverage.

Breaking News Dominates
Over the Christmas break, only the most significant breaking news stories capture attention. Journalists are focused on covering topics that resonate deeply with their audience, such as weather emergencies, significant political developments, or cultural events tied to the season. As a result, PR pitches that don’t align with these themes may struggle to gain traction.

Journalists Aren’t Keen on Pitches
Most journalists are not looking to be pitched between Christmas and New Year’s. It’s a time when they’re either taking a breather or handling only the most pressing stories. Flooding their inboxes during this period could risk alienating them rather than capturing their interest.

A Golden Opportunity for Relationship Building
While pitching may not yield immediate results, the holiday break offers an excellent opportunity to strengthen your media relationships. Use this quieter time to:

• Check In: Reach out to journalists with a simple holiday greeting or a brief note of appreciation for their work over the year. This gesture can go a long way in fostering goodwill.
• Plan Ahead: Engage in light, casual discussions about the types of stories they’re interested in covering in the new year. This is a great way to get a head start and plant the seed for future pitches.
• Stand Out: By initiating thoughtful, non-intrusive conversations during a slower period, you’ll be front-of-mind when journalists return to their desks and face a deluge of pitches in January.

Prep for January Success
The Christmas break is also a perfect time to refine your upcoming PR strategies. Use the downtime to:

• Draft and polish pitches for January.
• Research and compile media lists.
• Brainstorm creative story angles that align with your audience’s needs and interests in the new year.

​While the Christmas break might not be the ideal time to launch a major PR campaign, it’s far from a dead zone for public relations. By focusing on relationship building and planning for the year ahead, you can turn this quiet period into a strategic advantage. After all, the groundwork you lay during the holidays can set the stage for a successful PR push once the new year begins.

​​For plant and sexual wellness brands hoping to distinguish themselves in their industry and cement their name in history through public relations efforts, become a client:
https://www.melissaavitale.com/become-a-client.html

To learn more about Melissa A Vitale PR, view Client Case Studies: 
www.melissaavitale.com/case-studies.html

Despite the economic downturn, the sexual wellness industry continues to thrive, with innovation driving demand across the globe. However, successfully launching a sexual wellness product in 2025 will require navigating an increasingly challenging landscape if you're hoping to harness media coverage to catapult the launch's success. Here’s what brands need to know to cut through the noise and ensure a successful debut in the coming year.

The Evolving Media Landscape
​Major publications are scaling back their coverage of sexual wellness topics. Ongoing mass media layoffs and shrinking editorial teams mean fewer opportunities for organic press coverage. Meanwhile, brands that do land features for their launches have invested months—if not years—in building relationships with journalists and publicists. In this environment, sexual wellness brands need to plan ahead and adapt their strategies to maximize visibility.

Building Relationships with Media
For sexual wellness brands, public relations is no longer optional; it’s essential. Brands need to start fostering relationships with journalists and media outlets early, even before their product is fully developed. This means engaging with industry-relevant publications, participating in key conversations on social media, and attending events where journalists are present.

Long-term engagement pays off. When it’s time to pitch your product, established connections can make the difference between being featured in a top-tier outlet or overlooked entirely. Consider hiring experienced PR professionals who specialize in sexual wellness or partnering with agencies that understand the nuances of this space.

What Media Needs Before Your Launch
Journalists are under constant pressure to deliver high-quality content quickly, so it’s crucial to provide everything they need well in advance of your launch. Here’s a checklist of essential materials:

1. Product Images High-resolution, professional product shots are non-negotiable. Include a mix of angles to showcase the product’s features.
2. Lifestyle Images Go beyond the product itself. Show how it fits into daily life or enhances well-being. These images create an emotional connection with potential buyers and help media visualize your brand in action.
3. Product Links Provide direct links to the product page on your website or e-commerce platform. Make sure these links are functional and easy to navigate.
4. Pricing Information Include the product’s retail price and any promotional offers tied to the launch. Media outlets often highlight this information in their coverage, so transparency is key.
5. Press Release Draft a clear, concise press release that outlines the product’s features, benefits, and unique selling points. Highlight how it addresses a specific gap in the market or solves a common problem.
6. Availability Date Specify when and where the product will be available for purchase. If it’s a limited release or exclusive to certain platforms, make that clear.
   
   

Timing Is EverythingTo secure media coverage, provide all these materials weeks before the launch date. Journalists need time to review your product, write their stories, and navigate the approval process within their publications. Rushing at the last minute reduces your chances of being featured.

Leveraging Alternative Channels
Given the shrinking opportunities for traditional media coverage, brands should diversify their marketing strategies:

• Social Media Campaigns: Platforms like Instagram, TikTok, and Twitter remain powerful tools for direct consumer engagement. Create shareable, educational, and visually appealing content tailored to these platforms.
• Influencer Partnerships: Collaborate with influencers who align with your brand values. Authentic endorsements can drive awareness and trust.
• Owned Media: Build your blog, email newsletter, or podcast to share product news and establish thought leadership within the sexual wellness space.
• Paid Media: Invest in targeted ads across social media and search engines to amplify your reach.

Final Thoughts
Launching a sexual wellness product in 2025 requires meticulous planning, strategic PR efforts, and a deep understanding of the shifting media landscape. By building relationships early, providing journalists with all the resources they need, and leveraging alternative channels, brands can overcome industry challenges and make their mark.
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Stay proactive, stay adaptable, and ensure your brand is ready to meet the demands of a competitive market. The key to success isn’t just creating a great product—it’s making sure the right people know about it.

The Official Countdown: Naughty, Nice, and Everything In Between

​As the holiday season kicks into full swing, the time has come to check off everyone’s name on your "nice" (and "naught-tay") list. While sexy gifts may not top your shopping list for your in-laws or coworkers, the market for intimate accessories has grown up—offering dazzling options that destigmatize self-pleasure and bring joy to those who enjoy the finer (and funner) things in life.

Gone are the days when these gifts came with a raised eyebrow. Today’s intimacy products are sleek, sophisticated, and designed with inclusivity in mind. Whether you’re shopping for a long-time partner, treating yourself, or surprising a friend who’s in on the joke, the options are as thoughtful as they are fun.

Why Intimacy Accessories Make Great Gifts: Let’s face it - the holidays are hectic. Between crowded stores, endless work deadlines, and last-minute gift wrapping, it’s easy to feel overwhelmed. But that’s where the charm of intimacy accessories comes in. These gifts aren’t just about indulgence—they’re about self-care, connection, and joy.

For Your Partner: Whether it’s an AI-enhanced pleasure product or luxurious massage oils, intimacy gifts offer a unique way to prioritize connection amidst the chaos. Plus, there’s nothing like a little holiday spice to keep the season warm.

For Yourself: Tis the season to indulge! Treating yourself to a new product is the perfect way to unwind and recharge for all the festivities. Think of it as the self-care item you didn’t know you needed.

For Friends (with the Right Sense of Humor): A playful nod to self-care and modern attitudes toward pleasure, these gifts can be both cheeky and thoughtful. Just make sure your recipient has a sense of humor to match!

Destigmatizing Pleasure: A Growing TrendThe intimacy market has matured to a place where self-pleasure products are no longer niche or taboo. Brands are focusing on inclusivity, sophistication, and tech-forward designs that elevate the entire category. These products—many of which wouldn’t look out of place on a luxury gift guide—embrace pleasure as a natural and joyful part of life.

Keep Spirits Bright This Holiday SeasonWhether you’re crossing names off your naughty and nice list or looking for a way to bring a smile to your own face, intimacy accessories are a standout way to add some sparkle to the season. They’re innovative, fun, and an unexpected delight for the modern gift giver.
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So, why not think outside the (gift) box this year? After all, the best gifts are the ones that make spirits bright—and maybe even a little naughty.